This advertisement is composed of two main elements: a collage of old sepia colored cityscape photographs, and a bluish green drawing in the shape of a Huge Boss bottle of 'eau de toilette'. The bottle's placement in the middle of the page and the shadow around it's base indicate foreground. However, the rough edges of the nosel look like a cut-out, or a window, through which we can see the beach in the middle of the city. The page is busy with a lot of information, but a vertical orientation is established through the up-and-down lines of the buildings. This rythm is disrupted by the dark diagonal stripe that runs through the bottle, which is continued behind the product in the image of a train. The advertisement clearly seeks to link the product with the image of a city-dwellers beach vacation.
The side panel of this vitamin water truck shows a high contrast wave of brightly colored water bottles against a stark black background.
The wave receeds in space towards the front of the truck, and almost pops out of the picture plane towards the back. This creates a a definite sense of movement and directionality, which seems appropriate given it's location (on the side of a moving vehicle). The products and the slogan "try it" is written legible in bright white letters in the negative space above the wave shape.
This is a low contrast, well balanced print advertisement for camper shoes. The two figures are spaced evenly along the width of the image, and slight tonal changes split the page length into thirds. The Camper logo and slogan "imagination walks" gives the composition gravity and a downward pull, which is reflected in the flurry of feathers in the top third of the picture. It should also be noted that both figures are positioned in leaning poses, but also appear well grounded. The theme of this advertisement appears to be the relationship between stability and creativity, which correlates to campers product: a functional shoe with style.
This web advertisement makes interesting use of "negative space". Although the background space is black and the product, or foreground, is white, the car suggested by the earphones turns the inactive black into an active, identifiable object. The slogan "go places" brilliantly connects the product, an ipod, with the ephemeral car. Although the ipod does not literally have wheels, it gives us the freedom of movement, both in our minds and in our physical space. The advertisement also plays with size by giving the car comparable dimensions to the ipod mini, which should be tiny in relation.
This is an advertisement for a graphic novel, lifted from the New York Times website. The layout exhibits a strong directional line, created by the inclination of the woman's face and the sloping text, and also makes good use of foreground/background relationships. The written information turns the shadow of the face into a black canvas, thus giving the black area multiple functions. The text also connects with the 'white space' behind the face by repeating the purple and white color palette. Opposing elements of the composition are well integrated into one another.
This advertisement is composed of two main elements: a collage of old sepia colored cityscape photographs, and a bluish green drawing in the shape of a Huge Boss bottle of 'eau de toilette'. The bottle's placement in the middle of the page and the shadow around it's base indicate foreground. However, the rough edges of the nosel look like a cut-out, or a window, through which we can see the beach in the middle of the city. The page is busy with a lot of information, but a vertical orientation is established through the up-and-down lines of the buildings. This rythm is disrupted by the dark diagonal stripe that runs through the bottle, which is continued behind the product in the image of a train. The advertisement clearly seeks to link the product with the image of a city-dwellers beach vacation.
The side panel of this vitamin water truck shows a high contrast wave of brightly colored water bottles against a stark black background.
This is a low contrast, well balanced print advertisement for camper shoes. The two figures are spaced evenly along the width of the image, and slight tonal changes split the page length into thirds. The Camper logo and slogan "imagination walks" gives the composition gravity and a downward pull, which is reflected in the flurry of feathers in the top third of the picture. It should also be noted that both figures are positioned in leaning poses, but also appear well grounded. The theme of this advertisement appears to be the relationship between stability and creativity, which correlates to campers product: a functional shoe with style.
This web advertisement makes interesting use of "negative space". Although the background space is black and the product, or foreground, is white, the car suggested by the earphones turns the inactive black into an active, identifiable object. The slogan "go places" brilliantly connects the product, an ipod, with the ephemeral car. Although the ipod does not literally have wheels, it gives us the freedom of movement, both in our minds and in our physical space. The advertisement also plays with size by giving the car comparable dimensions to the ipod mini, which should be tiny in relation.
This is an advertisement for a graphic novel, lifted from the New York Times website. The layout exhibits a strong directional line, created by the inclination of the woman's face and the sloping text, and also makes good use of foreground/background relationships. The written information turns the shadow of the face into a black canvas, thus giving the black area multiple functions. The text also connects with the 'white space' behind the face by repeating the purple and white color palette. Opposing elements of the composition are well integrated into one another.
